How RFID and Digital Product Passports fit together
A Digital Product Passport is a record. RFID, NFC and a printed QR code are carriers, which is to say the thing on the product… Read More »How RFID and Digital Product Passports fit together
Why the circular economy fails at the consumer, and what fixes it
Every circular economy model, without exception, contains a step where an ordinary person has to do something slightly inconvenient: return it, refill it, repair it,… Read More »Why the circular economy fails at the consumer, and what fixes it
Cloneable versus unclonable: how secure NFC authentication works
Most of the product authentication on the market today can be copied by anyone with a phone and a few minutes, because it is a… Read More »Cloneable versus unclonable: how secure NFC authentication works
From digital twin to product passport: one record, two jobs
A digital twin is the complete internal record of an individual physical item, everything you know about it and everything that has happened to it.… Read More »From digital twin to product passport: one record, two jobs
The product is the channel: rethinking where brand communication happens
Nearly all brand communication happens in space you rent. Advertising slots, social feeds, inboxes, shelf position: borrowed, priced by the impression, and switched off the… Read More »The product is the channel: rethinking where brand communication happens
Why a QR code on its own proves nothing
A QR code is a printed pattern that carries data, and anything printed can be photographed and reprinted. Every copy scans exactly like the original,… Read More »Why a QR code on its own proves nothing
What is a digital twin, and what does it mean for a physical product?
A digital twin is a living digital record of one specific physical thing, updated through that thing’s life. Not a specification for a product line,… Read More »What is a digital twin, and what does it mean for a physical product?
Turning customers into advocates: what actually makes people come back
Advocacy is a by-product of usefulness. People recommend things that keep doing something for them, and no amount of asking, prompting or emailing produces the… Read More »Turning customers into advocates: what actually makes people come back
The data fields every Digital Product Passport has to carry
Every Digital Product Passport carries a common core of roughly a dozen fields, then adds a category specific set on top. The core covers identity,… Read More »The data fields every Digital Product Passport has to carry
The real cost of counterfeiting: revenue, safety and brand damage
The real cost of counterfeiting is not lost sales. Lost sales are simply the easiest part to measure, and for most brands they are the… Read More »The real cost of counterfeiting: revenue, safety and brand damage